Zhanjiang Rice Cooker Industry

Zhanjiang rice cooker industry has 30 years of history,make away.
the late 70s of last century, has cultivated theIn addition, according to incomplete statistics, there are
reputation the country's "triangle", "hemisphere" brand880 over Zhanjiang, household electrical appliance
rice cooker-known brand names. Zhanjiang hasenterprises, 80% of the production of rice cooker, rice
formed a rice cooker industry chain. Now "China's ricecooker has more than 500 brands. At first glance a
cooker industry base," settled in Zhanjiang, give us avery pleasant surprise, corporate tax revenue for the
good opportunity for development, but how to "China'screation of more naturally and more can take a closer
rice cooker industry base" This piece of plaque causedsurvey of key enterprises in Zhanjiang rice cooker, the
by pure gold content of the flagship fight to seizeannual income of 5,000 million yuan of the large
power in the world rice pot, "Heights" is that weenterprises, only 30 more than the rest are mostly
Zhanjiang rice cooker industry "second pioneering" key.small businesses . Undeniably, Zhanjiang in the building
At present, Zhanjiang has become China's rice cookerof local enterprises and brands have a good
industry's largest and most concentrated areas, butperformance: the top ten producers in the rice cooker,
also the world's largest production base. It is learnedZhanjiang in which there are four companies ranked;
that the city last year, the annual output of rice cookerfour state-level famous brand in China, Zhanjiang, a
for 50 million units, accounting for more than 60% of"hot "and" red card "which ranked 2; and has a
global production. This is a welcome message, butwell-known trademarks and brand-name products in
there are also many hidden behind the happy: theGuangdong 7. But compared to more than 880
so-called "largest production base", which we at thisenterprises, more than 500 brands view, could not utter
stage is based on the amount of wins, not winning bythe names of companies and brands can be said that
quality. Zhanjiang Song, president of Asia to supporta large number, while the woods will inevitably What
the Consumer Electronics Association said, "Althoughkind of bird has a big, low-level competition, will only
the 'Zhanjiang made' rice cooker in the global is a largehinder the industry's pace of development.
number, but the majority also belong to follow theMarketing Master Milton Kotler has said that in the
model, while the 'Zhanjiang made' the biggestUnited States, any one large appliance store, a
deficiency is the relatively low grade of products, levelcommodity brands are basically the same three or
of innovation is not high. "four; in China, each region has its own brand, one of
Zhanjiang, a rice cooker average selling price was 120the most ordinary rice cooker, there are thirty or forty
yuan or so, the relative concentration in the low-endkinds of brands. This not only shows that the Chinese
area; while some well-known brands on the market anbrand of a systematic comparison of disorder and
average price of 1,000 yuan products, focusing onfragility, but also that the market here is not smooth.
high-end products, its sales profits than the "ZhanjiangObviously, to do bigger and stronger Zhanjiang rice
production "of the sales profits of at least 10 timescooker industry, enterprises should integrate resources,
higher. This can be seen high-end products andpowerful alliances, and concentrate on a few big
low-end products on the huge gap in profit. Therefore,brands is the general trend. "Stand alone", the "chipping
improving the core competitiveness, increase R &away" and the pattern of economic integration in
D investment appears to still important. In the city's keytoday's world a far cry from, will significantly weaken
enterprises in 2005, rice cooker was found on thethe international competitiveness of our products.
questionnaire, put more R & D enterprise, theTherefore, only those with high-end products,
higher technological content of products, the total profitworld-class brands, in order for Zhanjiang rice cooker
made on the higher and lower contrast.industry in the global "flying up"; no-core technology and
This year, there is one thing to allow journalists to havebrand companies, only a supporting role for others to
mixed feelings, a Chinese student returning to visitdo the flying. "China's rice cooker industry base," the
relatives in Australia the first thing to do is to buy a ricename for itself, gave the Zhanjiang a good flight
cooker, he told reporters, "foreign supermarkets offerplatform. Now, Zhanjiang rice cooker industry is
a rice cooker for at least three thousand yuan, while inseeking from the "Follow" to "lead-type" transformation:
Zhanjiang to buy a take home as long as more thanOrganizing industry to revise the existing national
100 yuan. "And there are more than half of the world'sstandards, improve technical threshold, the
rice cooker produced in Zhanjiang, export averageimplementation of the enterprise 3C certification.
price is also just 120 CNY 1. Can be seen, ZhanjiangMeanwhile, the city's famous rice cooker
rice cooker industry in the delivery of products to themanufacturers Hongzhi Appliance Co., Ltd. is applying
world at the same time, without conveying its ownfor provincial-level enterprise technical centers, and
brand, in addition to a small part of the well-knownnational testing center. We look forward to, Zhanjiang
enterprises, mostly based on OEM basis (that is OEMrice cooker industry from "industrial base" to "industrial
production or commission processing business), mostHeights" take-off.
of profits have been strong international brand giants