Rachael Ray - From Cookbooks to Magazines

Ray is practically everywhere. Currently she hosts thetheir newscasts. This, along with a public radio
a syndicated talk/lifestyle show and two cookingappearance and the publication of her first book, led to
shows on Food Network, "30 Minute Meals" anda Today show spot and her first Food Network
"Rachael Ray's Tasty Travels." She is also editor ofcontract in 2001.
the food magazine Every Day with Rachael Ray.By 2005, when Ray signed a deal with Oprah Winfrey
Rachael Ray grew up in Lake George, New York. Herto host her own syndicated daytime TV talk show, her
family owned a restaurant on Cape Cod,popularity was at its pinnacle. She became so popular
Massachusetts. She got her start in the food businessthat she is credited with coining the catch phrases
with various jobs including candy counter clerk, pub"EVOO" (extra-virgin olive oil), "yum-o" and "stoup"
manager and gourmet food buyer.(cross between a soup and stew) among others.
As part of her job as a gourmet food buyer, sheAlso in 2005, Ray signed onto launch a food magazine
began teaching a cooking class for people who werewith Reader's Digest Association, publisher of Reader's
reluctant to cook. It was during this time that she cameDigest, Country Woman and Birds & Blooms
up with the concept of 30 minute meals.magazine. The result was the magazine Every Day
Ray's simple recipes concept is that they can bewith Rachael Ray. While Every Day with Rachael Ray
prepared in 30 minutes or less; while this concept hasmagazine entered a crowded magazine market, which
become very popular, she is not without critics. She isincluded Martha Stewart Living, Cooking Light, Food
a fan and practitioner of shortcuts like usingand Wine magazine and many others, the magazine
store-bought dough and chicken stock. Ray has toldproved to be successful.
The New York Times and other media that her SicilianIn 2009, according to Forbes magazine, Ray earned
and Cajun ancestry are strong influences on herapproximately $15 million in the year ending June 2009,
cooking. She has also noted a disdain for measuringfrom her television shows, magazine, numerous
and instead approximates ingredient amounts.product endorsement deals and Rachael Ray-branded
Her classes were successful and the local CBS TVproducts like cookware, olive oil, food and linens.
affiliate asked her to appear in a weekly segment on