| A California Company has recently launched an | | | | whenever food is available. Unfortunately, when food |
| interesting new product which may signal a major | | | | is abundant and rich in calories, as it is today, the |
| breakthrough in weight loss. The company, Sensa, | | | | results can be ugly. |
| came up with an innovative way to convince the brain | | | | Enter Dr. Alan Hirsch, an intrepid doctor and scientist, |
| to stop overeating. | | | | whose lifelong specialty has been understanding how |
| First the theory behind the product. The obvious fact is | | | | our senses, and in particular, smell and taste affect the |
| that we eat too much. But why? It turns out | | | | brainâs functioning. Dr. Hirsch noticed that |
| thatâs the way our brains are programmed. | | | | many patients who had lost their sense of smell and |
| Throughout our evolutionary history, food has been | | | | taste due to illness or accident experienced rapid |
| scarce, so in order to ensure survival, humans have | | | | weight gain. Certain smells and tastes seemed to be |
| been conditioned to eat as much as they can | | | | acting on the brain to control the appetite. |