| With the Beatles Sgt Pepper album, the group wanted | | | | This imaginary band gave the Beatles the liberty to |
| to form and album that would, in a way, go out on tour | | | | create music uncharacteristic of their mop top image. |
| for them. The group had already explored this concept | | | | The Beatles fame motivated them to grow |
| with Promo films that were made to push the Beatles | | | | mustaches and beards and even longer hair, and was |
| in the States when they were not performing there. | | | | an inspiration for the disguise of their flamboyant Sgt |
| Paul thought that he should create imaginary | | | | Pepper Beatles Costume. McCartney was celebrated |
| characters for each band member and record a | | | | for stepping into the public in disguise and all 4 had |
| record that may be a performance by that fictitious | | | | used made up names for travel. |
| group. The album was like one big Beatles Costume. | | | | |